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The following information is intended to give a potential
client an example of a typical evaluation/ mystery shopping format, an
example of the Summary Reporting and the Criteria Reporting.
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Client
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PARA Manufacturer-Evaluation - Evaluation |
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From |
1/1/2002 to
1/1/2002 |
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Location |
1- My Brand
Electronics
123 Main Street
Ft. Lauderdale, FL 33334 |
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Current score is 81
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Visit Information |
Response |
Points
Available |
Points Awarded |
1. Day of week of visit |
Friday |
0 |
0 |
2. Date of visit |
2/14/02 |
0 |
0 |
3. Time of day of visit |
6:00 PM |
0 |
0 |
4. Salesperson's name |
James Harris |
0 |
0 |
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Facility 6 of 10 points - 60% |
Response |
Points
Available |
Points Awarded |
1. Did the store appear clean, neat & organized? |
YES |
2 |
2 |
2. Were you greeted by a salesperson
within 2 minutes? |
NO |
4 |
0 |
3. Was the staff courteous? |
YES |
2 |
2 |
4. Was the staff neatly attired? |
YES |
2 |
2 |
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Merchandising 10 of 20
points - 50% |
Response |
Points
Available |
Points
Awarded |
1. Was my brand clearly on display? |
YES |
10 |
10 |
2. Were they well maintained (in good shape, i.e. - not dented, dust &
scratch free, etc.)? |
NO |
10 |
0 |
3. If no, please explain what damage was visible? |
Several had scratches and were dusty |
0 |
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Service 30 of 35 points - 86% |
Response |
Points
Available |
Points Awarded
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1. Did the salesperson ask about your needs? |
YES |
5 |
5 |
2. Did the salesperson address those needs? |
YES |
5 |
5 |
3. Did the salesperson seem
enthusiastic & knowledgeable about my brand? |
YES |
5 |
5 |
4. Did the salesperson try to sell you something else? |
YES |
5 |
5 |
5. If yes, what was the brand mentioned? |
Big Sound |
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0 |
6. Did the salesperson ask to give you a demonstration? |
NO |
0 |
0 |
7. Was everything hooked up & working (or did the salesperson spend time
putting it together while you waited?) ? |
YES |
5 |
5 |
8. Did you feel it was a good
demonstration? |
YES |
5 |
5 |
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The Close 35 of 35 points - 100%
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Response |
Points
Available |
Points
Awarded |
1. Did the salesperson try to close you (i.e. asked you for the sale)? |
YES |
15 |
15 |
2. Did the salesperson leave you with an appropriate departing comment,
making you feel they were interested in your business? |
YES |
10 |
10 |
3. Were prices and discounts made clear to you? |
N/A |
10 |
10 |
4. Name of product model you were shopping for? |
My Brand T1500 |
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0 |
5. Price quoted for the
product you were shopping for? |
1495.00 each |
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0 |
I entered the store and walked around looking at different speakers for
approximately 10 minutes before I was asked if anyone was helping me.
The sales associate introduced himself and shook my hand,
asking what
he could help me with. I told him I was interested in upgrading and/or
adding to my existing home sound system and possibly developing a home
theater environment.
He asked if I had a preference in brand and a
budget. I told him my choice and he complimented me on my selection. He
also said in that price range I may want to consider the Big Sound
brand as they were comparably priced and a very good product.
He showed
me several choices in the brand I had originally specified as well as
the other brand.
When it was obvious he was not going to offer a
demonstration, I asked if I could listen to the speakers I had
originally shown an interest in. He asked about my music preference and
went away to get a CD.
He returned promptly and started the
demonstration. Everything was hooked up and ready to demonstrate but some
of the speakers were scratched and dusty. The sound was very impressive
and he was very knowledgeable of the products. He was however a little
too technical for a layman like myself.
I asked if there were any
discounts or upcoming sales and was told this line was never discounted
and they had an annual sale of demo and floor models coming up in a few
months. He asked if I would like a home visit to better understand the
layout and design so to better recommend the best product and placement
for my goals.
I told him I had just begun to look and would certainly
keep him in mind as I continued my research. He gave me his card, the
hours he typically worked and offered his assistance at any time. He
thanked me for considering their store and assured me again they could satisfy my needs at a competitive price. He never addressed the mention
of home theater, just the speakers. |
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